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Digital Marketing you can do in your Lab Coat

Wednesday 26th August 2020 @ 9:00 am - 10:00 am


 Join Anicca Digital in this webinar designed for marketers or anyone working in medical, health, pharmaceutical or scientific sectors; who are responsible for promoting your brand, products and services.

Ann Stanley will introduce a range of digital marketing techniques that can be used to increase awareness for different target audiences and stakeholders.

The webinar will include

-Some juicy stats from the world of digital marketing!

Introduction to digital marketing channels

*Introducing the sales funnel

*How does your target audience find your website

*POET – Paid, Owned, Earned and Technical Media

*Understanding your target audience and what channels can you use to get in front of them

*An integrated approach to digital marketing

Practical digital marketing tactics you can start today 

*Examples of audit and competitor research

*What you should do if you have no marketing budget, but time on your hands?

*What channels should you use if you have marketing budget?

Introducing the A10 Marketing framework   

-How can you learn more

There will also be an opportunity to ask your questions in a Q&A session

Speaker Profile:

Ann Stanley – Founder and Managing Director of Anicca Digital

Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.



Wednesday 26th August 2020
9:00 am - 10:00 am
Event Category:


Jo Rudzki
0115 8223154