Loading Events

« All Events

  • This event has passed.

Ingenuity KnowledgeXchange Workshop: The Creative Crucible

Monday 18th April 2016 @ 8:00 am - 5:00 pm


What does it mean to be a ‘creative’ business? Creativity isn’t just for the creative industries. In fact, creativity is increasingly seen as a core element of any strategy for business growth and innovation. In 2010, IBM carried out a global study of over 1,500 CEOs and found that they indicated creativity as the No.1 factor for success in an increasingly complex business environment.

This free one-day workshop will look at how to translate creativity into your business, how to work on a creative brief from raw idea to finished product and how to be radical with limited resources.

To find out more information or to register your free place, please click here.


Monday 18th April 2016
8:00 am - 5:00 pm
Event Category:


Sir Colin Campbell Building
The University of Nottingham, Triumph Road
Nottingham, NG7 2TU
+ Google Map