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Innovation and Business Strategy

Wednesday 8th November 2017 @ 9:00 am - Thursday 9th November 2017 @ 5:00 pm

This two day training course run by Medilink will help companies optimise their innovation process to improve the probability of commercial success.  Discover ground breaking tools and methodologies to identify opportunities, uncover unmet clinical needs and learn how to translate these into product design. Techniques covered across the two days include ethnography, lead users, competitor analysis, portfolio planning tools, concept enrichment and selection and business case preparation.

What does this course cover?

  • Why the UK fails to translate invention to innovation
  • Innovation strategy and vision including portfolio planning to create and innovative culture in your workplace
  • Identifying unmet customer needs and how to translate these into concept design
  • Evaluating new technologies
  • How to build a business case/research proposal

For more information please contact:

Vanessa Bailey, Events Coordinator, Medilink West Midlands

Becky Sharpe, Project Leader: Marketing & Events, Medilink East Midlands

To book your place, please click here to register online. 


Wednesday 8th November 2017 @ 9:00 am
Thursday 9th November 2017 @ 5:00 pm
Event Category:


Medilink West Midlands
4 Greenfield Crescent
Edgbaston, B15 3BE United Kingdom
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