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LATi Workshop: Story – the most powerful business tool (n)ever invented

Thursday 19th April 2018 @ 2:30 pm - 5:00 pm


As a scientist or engineer, you are brilliant at inventing things. You are innovative. Push the boundaries. Make breakthrough discoveries. Develop products and services that transform lives. But, do people know?

Whether you’re building your brand in the marketplace, motivating employees to buy in to your strategy or convincing investors that you’re a good bet, attracting and keeping audiences is a vital business challenge.

Story is the answer.

In this workshop, we’ll explore the art and science of story, and investigate how our favourite TV dramas can teach us a thing or two about engaging people and standing out from the crowd.

An engineering graduate and survivor of a corporate career, Anthony now leads a team that uses story to help organisations communicate ideas that are often complex and difficult. In his spare time, he’s a closet writer – a closet he intends to emerge from one day.

There will be plenty of time for networking over a cuppa.

To find out more about this event or register your place, please click here. This event is free to the LATi community. Guests are kindly asked to make a donation of £25 to attend this event.


Thursday 19th April 2018
2:30 pm - 5:00 pm
Event Category:


Pioneer Park, 75 Exploration Drive
Leicester, LE4 5NU
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